HELLZ SUMMER 09 "SO LOLITA" COLLECTION

Summer's fast approaching and the heat is on as Hellz brings the sizzle with its Summer 2009 Collection, SO LOLITA. So Lolita exudes a modern day coquette... She’s unpredictable playing it up with the high fashion “Hellz Naw” jacket to the raw “Gun It” dress while maintaining an idealism of Black is NOW but Color is ALWAYS, bringing forth a vamped up innocence.

The collection offers a variety of cut and styles to complete any females wardrobe including key staple summer looks, from a range of volume bubble skirts to edgy studded vest to the graphic tees synonymous to Hellz. Taking the construction of the line to new heights, Hellz revamped silhouettes and wear ability by providing light weight nylon jackets for a stylish look in comfort.


Back for their 3rd collaboration, check out the complete Summer '09 SO LOLITA look book, shot by Brooke Nipar and the launch of our new & improved website here.

Available now at your local boutique.